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Once you have developed a website then you should work to optimize your site for search engines. Doing this will bring a lot of website traffic to site, and ensure it gets the best search engine rankings possible.

So how can you increase your search engine rankings & get a lot of website traffic?  Well way you can achieve this is through building backlinks (sometime spelled back links).

Backlinks are simply hyperlinks that point to your website (or a page on your web site).  Backlinks can help a website get significant traffic because most search engines rely heavily on backlinks. Also, many people will click the link itself & be redirected to your site.

So how or what is the best way to build backlinks? The 5 sources below are all great ways to build quality backlinks for your site:

1) Comment on popular blogs.  Most blogs allow you to leave a URL when you leave comments. This is a great way to build links.

2) Comment of forums, and other websites. Most of the popular forums allow you to leave your signature. You can use your signature as a link to your website. This is an easy way to build links.

3) Submit to article directories. Write simple articles related to your site & submit them to article directories.  Make sure to include a link to your site in each article!

4) Email webmasters & request a link to your site. Try to find websites/articles related to your website. Then send a short email requesting a link. Not everyone will respond, but this is a good way to build permanent back links.

5) Offer some link bait. The term “link bait” simply means that you do something that attracts links.  How do you achieve this? Well by writing an outstanding article or tutorial, make a really unique video, offer a promotional giveaway, or something else. There are lots of ways this can be achieved. If you offer link bait, you can quickly gain a lot of quality backlinks.

Following these methods above will ensure you build quality backlinks for your website! The results should pay off with better search engine rankings & more traffic!

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What is a robots.txt file? A robots.txt file is a text file you can place on your website to instruct robots on where to craw, or more importantly where not to crawl. This is important because unless you want all of the pages& files in your site to show up online in search engine results, you will want to learn how to create a robots.txt file.

Also, some SEO gurus have argued that having a robots.txt file can attract spiders & increase your search engine positioning.

So how does a robots.txt file work, and how do you create one on your website? Well the robots.txt is a simple file (mostly created using notepad) that includes a set of instructions for the search engines.

These instructions can tell the spiders which pages they are allowed to crawl for indexing, and which ones they should not crawl. You can also give specific instructions for specific search engines, and you can include different commands.

Below is an example of common instructions used:

To allow All search engine spiders to crawl your site & to all ALL files to be indexed, use this command:

User-agent: *
Disallow:

The command above means all spiders can crawl your site & they can include all files in their index. The * means “attention ALL spiders” & by leaving the Disallow field blank it means you are telling them they can crawl all files.

To instruct ALL search engine spiders to stay away from certain files (for instance your /images/ folder, you would simply use the following command:

User-agent: *
Disallow: /images/

This instructs ALL robots that visit your site to not “crawl” or include all of the files in your /images/ folder to be included.

If you would like to include more folders, just keep adding more Disallow commands:

User-agent: *
Disallow: /images/
Disallow: /PDF/
 

Create a Robots.txt File Using Notepad

To upload a create & upload a robots file to your site, open Windows Notepad. Then type the command in Notepad that you want to instruct for the Robots (use an example above).

Then save the name of the document as a “robots” and make sure it has the .txt file extension. Now, go to your website & import (or “upload”) the file. Then publish your website. After you publish your website, your robots.txt file should show up. To check, just type in www.YOURSITE.com/robots.txt and see if it show up. If it does then this should be working & it will prevent robots from viewing your files/folders that you do not want to be seen.

This is a great way to keep secret files, e-books, personal documents, PDF files, etc. from being indexed and placed on search engines.

Creating a Robots Meta Tag

Robot.txt files are a great way to prevent search engines from viewing entire files or folders, but what about keeping them out of individual web pages?

The solution is to use a special HTML Meta tag that will keep your webpage from showing up on search engines (such as Google, Yahoo, etc.).

To use an HTML Meta Tag to prevent you page from being indexed, simply type the tag below into your HTML code between the <head> tags.
 

<meta name=”robots” content=”noindex,nofollow” />

This will allow you to keep individual pages from being included in search engine directories.

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