Now that I just covered some great tips on how to market and sell your eBook, I thought I would backup and talk a little more about how to ensure you have a great sales page.
How to Create a Great Sales Page for your eBook
Many of the top eBook gurus spend an incredible amount of time perfecting their “sales pitch” on the pitch page for their eBooks. And guess what? They do it for a good reason.
You could have millions of visits to your sales page, but if it is ugly, doesn’t make sense, contains misspellings, and more, who would really want to buy your eBook? Probably not very many people.
That is why it is SO VERY IMPORTANT to not only have a visually pleasing web page, but also to have a great and convincing sales pitch for your eBook. Here are some things you want to ensure you have for your pitch page:
- First things first: Check out some of the top eBook gurus’ sales page. Go to clickbank.net, (or directly to an eBook guru’s site), and check out their sales page. Take not of things such as the basic template, the text sizes, colors on the page, graphics, and more. Now copy them! Note: I don’t mean literally copy! I mean get some ideas, put your own spin on it, and make a page with similar pizazz.
- Find a free template online and customize it. If you are a complete novice at this, you can always pay someone to do this for you. In fact, a fellow eBook seller may even do this for a small price.
- Write a sales page. Be sure to be as persuasive as possible. Explain all of the things your eBook talks about. Some people even give page excerpts, previews, and more. If you are terrible at writing, get a friend or professional to do this for you. Trust me, it is worth it to have a great pitch page!
- Testimonials Count—Get some great testimonials for your page. Here is how you can do this: Contact other people in your industry, or go to a related forum online. Then announce you have just written an eBook, and will give it to XX amount of people free in exchange for a testimonial. This way, you can get some great testimonials quickly. Also, tell them you will include their photo or site link in the testimonial. This gives them all the more incentive to do it.
- Add a video! Adding a video or quick podcast “sales pitch” on your page is a great way to gain customer confidence! This will make the customer feel more comfortable buying from you.
- Add a personal touch: Add a picture of yourself with your family or dog, add your blog or myspace link, and other things to add a personal touch to your sales page. It makes the customer relate with you more, and more likely to buy your material.
- Throw in some bonuses! Related bonuses are a great way to make a potential customer buy your product. Try to find something that is related to your product, and give it free. Some ideas are: Open source software, free eBooks that are related to your topic (especially ones that have no copyright and are in the public domain), give bonus templates, tutorials, or anything else you can think of to add value.
- Specify a return policy, and honor it! One way to build confidence is to give a return policy. You can choose to give a full refund before XX amount of days (for example, 30 days money back). You can give a partial refund (for example, 90% money back), etc. Just be prepared to honor your refund policy, because I can assure you that people will respond to it!
- Give a Free-bee—You can give a free “newsletter” that contains some goodies, but they will have to pay to get the full thing. If you do this, make sure to not give away too much info, but just enough to show you are the real deal, and that it will be worthwhile for them to buy your materials.
- Add a FAQ page–You will probably get lots of redundant questions. To help people, you can create a frequently asked questions page. Then, post the questions you get asked a lot, and post your reply beneath each question. This can help save you some time on customer service, and may help convince a potential buyer.
- Accept Their Money Easily—People get frustrated if they can’t pay easily, and may not buy your product if it will be too much of a hassle to pay and checkout. Therefore, try to use a payment processor that is easy and convenient to use. Some types are clickbank.net, paypal.com, and more. In fact, you can even use 2 or 3 if you want to ensure they have every option available.
- Use Calls to Action–Make sure to take advantage of all of the marketing “tricks” on your sales page. Things like, Reduced price, Sale, etc. are great (but be honest). Also, use a call to action to encourage ‘on the spot sales.’ Use things like, “This price will go up in 2 days,” and things like that. Again, you can get some ideas by checking out other sales pitch pages online by the “gurus.”
The Sales Page is So Very Important-Make It Perfect!!
The sales page is perhaps the most important part of the entire sales process. I have given several tips above, and I strongly recommend you use all or most of them.
You can always brainstorm and come up with your own twist, but you really need to make sure that your sales page looks like a pro did it. Also, the sales pitch needs to be great, professional, grammatically correct, and really entice people to buy your product.
Billy Mays (the OxyClean guy) used to use a slogan that I thought was funny, “Life is a pitch and then you buy.” It is true, all products usually come with a sales pitch. Your eBook will be no different.
It is your job as the marketer and seller to pitch to the customer the reasons why they might need your eBook. Highlight every good point, throw in a bonus or two if you can. Use persuasive language and marketing slogans. Call the buyer to action. Just be honest. Don’t fabricate testimonials, honor your refund policy, and more. Honesty is everything in business!
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Posted under Write an eBook, eBooks
This post was written by Ben on July 31, 2009
