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Set Up Digital Delivery with Paypal Buy Now Buttons

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Using Digital Delivery for Software and eBooks with Paypal “Buy it Now” Buttons

If you have your own website, then you can also sell e-Books using Paypal® buy-it-now buttons and you can digitally deliver your items. To take advantage of Paypal® buy-it-now buttons, you will need to go to www.Paypal.com & click on the “Merchant Services” tab at the top of the web page. Then look for the link
“Buy Now Buttons” and click on the link to open the new page. Note: You may need to upgrade to either a premier –or a business account to access some of these “Merchant” features (upgrading does not cost any money).

Once you have clicked on the “Buy Now Buttons” link, you will be taken to a page where you can make your own custom button by entering the specific information of your digital item as pictured below. You will want to name your item & possibly make up an item number (optional), as well as enter any other information that is necessary.

Digital Delivery

Digital Delivery

After you enter this information, click on the “Add More Options” button at the bottom of the page. You will then be given the option for Paypal® to redirect the buyer to another page after the payment has been completed (as pictured below).

Digital Delivery

Digital Delivery

All you need to do is enter the URL of your digital item (or create a thank you page with a link to the digital item file) into this section to allow the buyer to download instantly after paying. When you are done entering the information for your buy it now button, click “Create Button Now” & Paypal® will generate a unique Buy it Now button in HTML format that you can easily copy & paste into your web page so buyers can purchase & download your items instantly.

So to quickly recap:

1. You will be creating a buy it now button for your digital item. You will enter the necessary information & Paypal® will generate a button you can insert into your website. You will then place the buy it now button on your web page offering the item for sale.

2. When a buyer wants to purchase your item, they click the “buy it now” button that you have inserted into your website. They then continue to pay securely through Paypal®, and after payment has been processed they will automatically be redirected to your “thank you -or-download” page where they can have instant access to the item. This is a simple way to allow instant download on your own website, and you can create a different buy it now button for as many digital items as you would like.

Having an instant download feature will usually increase your sales, and free up your time. This is a great feature to use! Most experienced sellers will use Instant Digital Delivery (me included) and you will find that this not only makes you look more professional to the buyer, but it also makes things much easier for you.

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Posted under Digital Delivery, eBay, eBooks

This post was written by Ben on May 28, 2009

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